RECLAIMING MIDLIFE: Felicia Jackson’s Journey from Fashion to Wellness Advocacy

A New Era of Midlife Wellness Leadership
Across the country, a bold wave of advocates, coaches, and health-preneurs is reshaping the conversation around women’s midlife health. These passionate leaders are filling the gaps left by conventional care, offering resources, education, and empowering communities for women navigating the physical, emotional, and hormonal shifts of their forties and beyond.

Among them is Brooklyn-based wellness coach Felicia Jackson, whose inspiring journey from fashion executive to midlife health advocate reflects this growing movement. As an Integrative Nutritional Health Coach, Felicia helps women tackle some of midlife’s most disruptive symptoms — from weight gain and hot flashes to brain fog and chronic stress.

Driven by her own perimenopause experience, Felicia is on a mission to create safe, supportive spaces where women can reclaim control of their health. Through evidence-based nutrition and holistic lifestyle strategies, she helps clients rebalance hormones, boost energy, and rediscover confidence.

The Women’s Midlife Health Network proudly welcomes Felicia to our community of wellness leaders. Her compassionate voice and practical expertise are vital in breaking the silence around perimenopause and advocating for accessible, integrative care for all women in midlife.

A Personal Health Awakening
Felicia Jackson’s story is one many women will recognize — a narrative of personal reinvention sparked by the often-overlooked realities of midlife health. Living in Brooklyn, Jackson spent over two decades immersed in the fast-paced world of fashion, frequently traveling overseas while raising two young boys. The intensity of her career, combined with the demands of motherhood, left little time for herself. But as she approached her forties, Felicia began to sense profound changes in her health and wellbeing.

From Felicia's Blog on Hair Loss

Severe back pain, restless nights, and the unsettling onset of perimenopausal symptoms prompted her to seek answers. Disappointed by the limited solutions offered through conventional medical channels, Felicia turned inward — beginning a journey of personal research, self-advocacy, and ultimately, transformation. Through trial, error, and resilience, she embraced lifestyle adjustments, nutritional strategies, and stress-reduction practices that restored not only her physical health but her sense of confidence.

“That confidence that so many women lose in midlife — I was able to find it again,” she reflected. “I figured out who I was and where I wanted to go. And it all started with me helping myself feel better.”

From Fashion Executive to Health Coach
The pandemic years accelerated Jackson’s shift in priorities. After stepping back from full-time fashion work to support her family, she found herself, like many midlife professionals, edged out of an industry favoring younger talent. But what felt like a professional dead end became an opportunity to pivot.

Recognizing a deep need for better support systems for women in midlife, Felicia became certified as an Integrative Nutrition Health Coach in early 2024. Having personally navigated the emotional, physical, and hormonal upheavals of perimenopause, she was drawn to help others do the same.

“I knew when I started my certification program that I wanted to focus on midlife health and perimenopause,” she explained. “There’s just so much misinformation and a general lack of resources for women during this stage. My goal is to help them feel seen, supported, and empowered.”

Creating Tools for Women’s Midlife Health
One of Felicia’s most engaging contributions to the wellness space is her menopause symptom quiz — a user-friendly tool designed to categorize symptoms into four key areas: physical, mental, emotional, and sexual health. The quiz not only helps women identify their dominant symptoms but also provides personalized lifestyle recommendations, from nutrition tips to supplement options.

"Perimenopausal Skin"

“It’s a fun, easy way for women to start recognizing what’s going on in their bodies and why,” Felicia shared. “Each result page offers background on perimenopause, plus practical ways to improve those symptoms.”

Her commitment to accessible health solutions has driven her next major venture: a wellness app called Rise and Reset. Scheduled for release in mid-2025, the app features a six-week hormone reset program, focusing on small, actionable lifestyle changes. From establishing consistent morning routines to balancing cortisol through light exposure and mindful nutrition, the app emphasizes achievable steps rather than overwhelming overhauls.

“Coaching is tough, and not everyone can commit to one-on-one sessions,” Felicia acknowledged. “With this app, I’m hoping to reach more women where they are — on their phones — and give them the tools they need to start feeling better.”

Advocating for Women in Midlife and Beyond
Felicia Jackson is vocal about the cultural neglect of women after their childbearing years. She applauds healthcare professionals like Dr. Robert Bard, who prioritize women’s health at midlife and help demystify the often confusing landscape of perimenopause and menopause.

"Why Am I Always Hot?"

“There’s such a lack of education and awareness,” Felicia emphasized. “Our culture tends to forget about women past a certain age, but we have so much more to offer. I’m thrilled to see people supporting women at this stage and providing resources to help them thrive.”

Felicia is actively building networks with other health professionals and advocates, seeking partnerships that uplift and support women navigating midlife transitions. Whether through personal coaching, digital resources, or collaborative wellness projects, her mission remains clear: to help women rediscover confidence, reclaim their health, and embrace this chapter of life as a powerful and purposeful one.

Conclusion: A Story of Reinvention and Purpose
Felicia Jackson’s journey serves as both an inspiration and a roadmap for women seeking to redefine midlife on their own terms. What began as a personal health crisis evolved into a passionate mission to support other women through one of life’s most transformative seasons. By blending her professional experience, personal insight, and wellness education, she represents the very heart of the midlife health advocacy movement.

As more advocates, coaches, and health-preneurs rise to challenge outdated narratives and address the real needs of midlife women, stories like Felicia’s remind us that empowerment, health, and purpose aren’t confined to youth — they’re built, rediscovered, and embraced at every stage of life.

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FELICIA JACKSON spent nearly 20 years in the fashion industry as a designer and creative director for leading brands including Levi’s, Nautica, Aeropostale, American Eagle, and The Jones Group. With expertise spanning social media, fashion, tech, and lifestyle trends, she built a career as a brand builder with a keen cultural eye. Over time, her passion for health and wellness inspired a new chapter. Felicia became a certified Integrative Nutritional Health Coach through the Institute of Integrative Nutrition, focusing on women’s midlife health. Today, she supports women navigating perimenopause and midlife challenges, addressing symptoms like hot flashes, weight gain, brain fog, insomnia, and mood swings, as well as concerns like anxiety, joint pain, and thinning hair. Felicia partners with clients to naturally balance hormones and promote sustainable wellness through nutrition, movement, stress management, and mind-body practices. Combining her fashion background with personal health triumphs, Felicia offers a holistic, relatable approach to wellbeing, empowering women to reclaim their health, embrace midlife with confidence, and live with intention.